Government Conspiracies and Life Threatening Experiments

Powered byLoading...â€Å"Look, if you think any American official is going to tell you the truth, then you’re stupid. Did you hear that? – stupid,† proclaims Arthur Sylvester, Assistant Secretary of Defense for Public Affairs (The Governments, 1). Those that reflect a low trust for the government and businesses have conjured various theories to explain where the government has failed to inform their nation with all of the information. With the government exempting themselves from telling their citizens thetruth, America has every right not to trust them. As people of a country founded on truth and justice, the citizens should open their eyes and not be blinded by the pretentious feeling of safety that the officials are trying to portray. Conspiracy Theorists have made many different theories to prove events where reality has been distorted. While some are false, some can be educated theories and proven right. Although, few Government conspiracies have held legit imacy throughout history, some are founded on truth. Without us realizing the government’s superior motive, it is easy to find times in the past when the people that hold great power would manipulate the general public. During the Loading...1920’s the 18th amendment banned the making, selling, and moving of alcohol (Sterbenz, 1). As bootleggers rebelled in the new law, the Treasury Department started poisoning alcohol in industries with methyl alcohol (Reilly, 3). With the government furious with the law breakers, theyShow MoreRelatedEssay about Analyzing the Ethics of Reproductive Cloning1534 Words   |  7 PagesAnalyzing the Ethics of Reproductive Cloning    â€Å"We hold these Truths to be self-evident, that all Men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty, and the pursuit of Happiness† -Thomas Jefferson, The Declaration of Independence (1776)    The notion of the existence of basic human rights which all men are entitled to, first advanced by the great philosopher John Locke, became an indelible part ofRead MoreReview of Countering the Conspiracy to Destroy Black Boys3910 Words   |  16 PagesCountering the Conspiracy to Destroy Black Boys Countering the Conspiracy to Destroy Black Boys opens with explaining what genocide is, the deliberate and systematic destruction of a racial, political or cultural group (p. 1). The author, Jawanza Kunjufu (2005), has been challenged many times in debates and by the media with the use of the word conspiracy to describe certain aspects of the African-American society. It is a strong indictment against the social fabric of this country (p. 1). NeelyRead MoreGenocide Of The International Criminal Court2245 Words   |  9 Pagespeople with the intention to destroy the existence of the group. Usually these crimes are committed against racial, religious, national or ethnical groups. These crimes can vary from simply murder to deliberately inflicting the group’s conditions of life, other crimes such as causing serious bodily or mental harm, imposing measures to prevent births within the group and forcibly transferring children from the group to another group. 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BL2532.R37 E36 2002 299†².676—dc21 2002074897 v To Donnaree, my wife, and Donnisa, my daughter, the two persons around whom my life revolves; and to the ancestors whose struggles have enabled us to survive and thrive This page intentionally left blank Foreword One of the most useful things

Martin Luther Kings Letter From Birmingham Jail - 839 Words

During the Civil Rights Movement in the mid 1960’s one of the most well- known civil rights activist Martin Luther King Jr. was arrested and was placed into a jail in Birmingham Alabama for eleven days (Westbrook 1). Martin Luther King did not commit a crime that was in violation of any law in the U.S Constitution. King was arrested for taking a direct action for the Black community that was harassed and judged every day for there color of their skin. In King’s Letter From Birmingham Jail on the 16th of April 1963 he illuminates the daily brutality on the streets of Alabama, and focuses his argument on the church and christians for ignoring their moral obligation to their community. Christians and followers of God worship the Holy Bible†¦show more content†¦But such an ordinance becomes unjust when it is used to maintain segregation and to deny citizens the First-Amendment privilege of peaceful assembly and protest†. There was a very important event that occurred on May 2 1963 that changed the Civil Rights Movement and the event was call The Birmingham Childrens Crusade (Joiner). In this non-violent protest thousands of African American children marched the streets of Birmingham to protest to end segregation. These children were faced by a negative response from the white community and endured many painful brutalities. A Historian from New York University states that â€Å"On the first day of the protest, hundreds of children were arrested. By the second day, Commissioner of Public Safety Bull O’Connor ordered police to spray the children with powerful water hoses, hit them with batons, and threaten them with police dogs†(Gilmore). King thought that by using children instead of adults this would help increase their chance of accomplishing an end to segregation(Joiner). The police treated these children like wild animals and had no respect for them at all; they brutality hurt children for ages to six to eighteen without having the right to do so. In this brutality act the police were illegally harming these children because the childrenShow MoreR elatedMartin Luther Kings Letter From Birmingham Jail1340 Words   |  6 PagesOn April 16, 1963, Martin Luther King Jr. wrote a letter from Birmingham Jail after he had been arrested for nonviolent protests. In this letter he addressed a few of his fellow clergymen who had commented on King’s work in Birmingham and how they perceived it to be â€Å"unwise and untimely.† He told them that he had, in fact, been issued an invitation to help the people of Birmingham and that he was â€Å"compelled to carry the gospel of freedom beyond [his] hometown.† King assured the clergymen that heRead MoreRev. Martin Luther Kings Letter From Birmingham Jail950 Words   |  4 Pages15 November 2017 â€Å"No, baby, no, you may not go, for the dogs are fierce and wild, and clubs and hoses, guns and jails, aren’t good for a little child.† (Allusion - referring to another work to apply symbolic meaning). This quote from â€Å"Ballad of Birmingham† illustrates the horror and cruelty of how African Americans were treated at that time, as no place was safe or free from racism; there was no limits to the violence that came with it. The 1950’s and 1960’s was an era where the Civil RightsRead MoreSummary Of Martin Luther Kings Letter From Birmingham Jail1159 Words   |  5 Pages Martin Luther King lived in a time where Negro people were faced with a multitude of social injustices. King was actively participating in passive protests opposing the laws which upheld these injustices. In his â€Å"Letter From Birmingham Jail† King replies to the criticism of eight clergymen, who called him and his companions extremists and law breakers (King 18 7). In his letter of response, King both shows his disappointment with these men, as well as plead with them to see his side. King wantsRead More Martin Luther Kings Letter from Birmingham Jail Essay1241 Words   |  5 PagesRhetorical Analysis of Dr. Martin Luther King Jr.s Letter from Birmingham Jail In his essay Letter from Birmingham Jail, Dr. Martin Luther King Jr. disproves the assumptions of people that believe racism is acceptable when he compares the maltreatment of blacks to the inhumane treatment of the Jews by Hitler. King establishes a relationship with his audience by connecting on a level that is larger than the exploitation of African Americans rights. He forces his readers to think aboutRead MoreEssay on Martin Luther Kings Letter from Birmingham Jail1176 Words   |  5 Pagestechniques were used to gain the civil rights for the black people in a series of which came the â€Å"Letter form Birmingham jail† written by Martin Luther King himself. Kings Letter from Birmingham Jail was a profound and persuasive written argument which captured the emotions of many people encompassing rigid life experiences, educated observances, and deeply rooted spiritual beliefs. In this letter King freely expressed his position concerning the injustice that black people fa ced in America. Read MoreReaction Of Martin Luther Kings Letter From A Birmingham Jail1061 Words   |  5 Pages â€Å"Letter from a Birmingham Jail† Reaction â€Å"We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed.† In 1963, Martian Luther King Jr was protesting for blacks to have equal rights in Birmingham, Al. The city administration found out about these protests and ordered the police to arrest them. Now in jail was confronted by a court and ordered not to protest in Birmingham. In response King wrote what is now known as the â€Å"LetterRead MoreAntigone And Martin Luther Kings Letter From Birmingham Jail831 Words   |  4 Pages54 years ago, and even during the BC ages was it a problem. Dr King’s letter explains how he knew he broke the law by blocking a road, but did it due to the racism and injustices that were happening. In Antigone, she buries her brother even though he was not meant to, and due to she is a female and that she broke the law that was unjust her consequence is to die. Sophocles’ Antigone and Martin Luther Kingâ⠂¬â„¢s â€Å"Letter from Birmingham Jail,† explore a common theme that law sometimes conflicts with justiceRead MoreAnalysis of Martin Luther Kings â€Å"Letter from Birmingham Jail†973 Words   |  4 PagesMartin Luther King Jr, an civil rights activist, fought for the rights of African Americans in 1963. King organized various non-violent demonstrations in Birmingham, Alabama that resulted in his arrest. While in jail, King received a letter from eight Alabama clergyman explaining their distress and opposition to King and his followers actions. This letter occasioned his reply and caused King to write a persuasive letter justifying his actions and presence in Birmingham. Although King’s reply wasRead MoreAnalysis Of Martin Luther Kings Letter From Birmingham Jail925 Words   |  4 PagesIn April of 1963, Martin Luther King, Jr. found himself in a small cell in Birmingham Alabama, arrested for his participation in the peaceful protest of discrimination agains t African-Americans. King firmly believed that non-violent protest, in the form of sit-ins, boycotts, and picketing, would raise awareness of the prejudices African-Americans suffered and, in turn, lead to progress in gaining equal rights between the races. His â€Å"Letter from Birmingham Jail,† which he wrote during his incarcerationRead MoreMartin Luther Kings Letter From Birmingham Jail1707 Words   |  7 PagesThrough the span of Letter from Birmingham Jail (1963) Martin Luther King Jr., makes stretched out implications to various logicians, among them Aquinas and Socrates. His correlation would appear to show that he imparts a liking to them. In any case, the clearness with which he makes his contentions and the commitment to a solitary start strikes most firmly of Kant. Similarly, as Kant s artful culmination, Critique of Pure Reason, endeavored to totally overturn a formerly acknowledged method of

The Effects Of Hiv On Female Sex Workers - 2393 Words

Introduction Since the first cases of HIV were detected among female sex workers (FSW) in Chennai, India in 1986, dramatic progress has been made in the last three decades in the battle against HIV both in India and globally (Mayer, 2011). Despite this progress, new infections continue to occur - in 2012, there were an estimated 2.3 million persons newly infected with HIV globally (UNAIDS, 2013). Many new infections often occur within the context of a serodiscordant relationship – an infected partner in a relationship transmits HIV to the uninfected partner. Over the past thirty years, several interventions have been identified to prevent HIV transmission from HIV-infected persons to uninfected persons in serodiscordant relationships. Yet, transmissions continue to occur. Interventions such as voluntary counseling and testing, condom promotion, and risk reduction counseling are very effective in preventing transmission among serodiscordant couples but are underutilized in India despite the ir widespread availability (Kumar et al., 2011). Interventions such as pre-risk exposure prophylaxis (PrEP) and universal antiretroviral therapy (irrespective of CD4 count) have been newly identified but face several challenges that impede their widespread implementation in India (Kumar et al., 2011). Serodiscordant couples in India also face certain unique socio-cultural issues such as marital and fertility pressure (Gupta et al., 2010). New guidelines published by the World HealthShow MoreRelatedHuman Immunodeficiency Virus ( Hiv )945 Words   |  4 PagesHuman immunodeficiency virus (HIV) has been a major public health issue in the African-American community of the United States since the 1980s (Shisana et al., 2014). The documentary â€Å"ENDGAME: AIDS in Black America† shows the widespread nature of HIV in the black community. According to Renata Simone, producer of the documentary, â€Å"African Americans make up about 12 percent of the nation’s population, but account for almost half of all people infected with HIV, the virus that causes AIDS.† The documentaryRead MoreMale Circumcision should be Promoted in Developing Countries as a Means of HIV Prevention873 Words   |  4 PagesHuman immunodeficiency virus (HIV) infection that causes acquired immune deficiency syndrome (AIDS) is the major health problem globally since 1981. Since that time, almost 70 million people have been infected and nearly 35 million have died due to HIV infection (Global Health Observatory, WHO). With the development of prevention methods and maintaining medical interventions, the incidence of HIV was reduced one-third between 2001 and 2012(UNAIDS., 2013). But there are still 35.3 (32.2–38.8)Read MoreM. Genitalium Case Study1324 Words   |  6 Pageswith cervicitis. In fact, only 19% to 41% of men with recurrent urethritis have M. genitalium (Jensen, et. al., 2014). Clinical studies show that their is a concordance rate between partners ranging from 45% to 58% for female to male index patients and 38% to 56% of male to female index patients (Anderson, et. al., 2006). These statistics support the idea that the chance of two partners being infected is relatively high. This poses a problem for those who are sexually active, due to the fact thatRead MoreThe Epidemic Of Thailand Kingdom1477 Words   |  6 Pages Thailand kingdom is one of the success stories related to HIV incidence reduction. Located in the middle mainland peninsula of South East Asia region and surrounded by other 5 South East Asia countries (Burma, Cambodia, Vietnam, Laos and Malaysia), Thailand population has growth rapidly from 20.6 million in 1950 to around 66 million in 2015 (1,2). During 1980-1991 Thailand kingdom is one the countries that have a high rate of HIV/AIDS in South East Asia. It grouped with Cambodia, Burma and someRead MoreIs Community Health Standards For Harm Reduction Practice?1509 Words   |  7 Pagesdetoxification clinics has been increased (Lightfoot, 2009). COUNTERfit is an all-women’s program located in Toronto, Ontario and is funded by the AIDS bureau of Toronto. Its aim is to reach out to injection drug users and individuals who are in the sex trade. This program offers safe needle exchanges, which allow the clients to safely dispose their used needles and receive access to sterile supplies. COUNTERfit also provides the women with basic needs such as tampons, underwear, deodorant, toothpasteRead MoreCultural And Social Norms Patriarchal Society1544 Words   |  7 Pageso Disparities in health status among men and women can be attributed to the overarching patriarchal society in Africa. Men make the bulk of the decisions, whereas women simply take care of the house and children. This leaves taking the imitative in sex, partner selection regardless of marriage status, using condoms, and acknowledging sexual consent of both partners purely at the discretion of the man. Women are expected to respect their husbands and moreover, accept the polygamous relationships thatRead MoreSymptoms And Symptoms Of A Depressive Disorder Essay1192 Words   |  5 Pagesthey are constructs that have separate effects on health. Gender differences in health begin to become more pronounced around adolescence, when individuals become more aware of gender roles and adopt more of their attributes. Gender role orientation has been studied as a separate phenomenon from gender, and may be defined as an individual’s tendency toward masculine or feminine behavior. Gender role orientation has both universal and culture-specific effects on health-related quality of life amongRead MoreEssay on Human Trafficking1101 Words   |  5 Pageshave defined sex trafficking as a commercial sexual act or acts that are induced by fraud, coercion, or in which the person to perform these sexual acts are under the age of eighteen Blackburn, Taylor and Davis (2010). The sex industry in Cambodia and Thailand consists of men, women, and childre n. In order for there to be enforced labor and sex trafficking there has to be forms of illegal immigration to these economies, though not all human traffickers are kidnapped or forced into sex work, many chooseRead MoreEffect of Gender on Self-Esteem in China1432 Words   |  6 PagesRunning Head: VALID OR NOT Effects of Gender on Self-Esteem in China Name of Student School Abstract Six studies present varying results on the effect of gender on self-esteem. Watkins Yu (1993) found gender to have little effect on self-esteem but much on self-concept and self-satisfaction, especially among Chinese women. Zhang Leung (2002) suggested the moderating factors of gender and age in the connection between individual and collective self-esteem and life satisfaction. Their researchRead MoreThe Positives Of Decriminalizing Prostitution1283 Words   |  6 PagesProstitution has been considered a criminal act for centuries throughout the world and it is also considered by some to be the world’s oldest profession, dating back to biblical time. The dictionary defines the term, â€Å"The act of having sex in exchange for money: the use of a skill or ability in a way that is not appropriate or respectable† (Merriam-Webster). This act became illegal in America in the early 20th century. Decriminalizing prostitution has its positives and negatives. If prostitution

Strategies for Transitioning Preschool with Autism...

This is an article review of Anthony M. Denkyirah and Wilson K. Agbeke 2010, which investigated the Strategies for Transitioning Preschool with Autism Spectrum Disorder to Kindergarten. The article was published in Early Childhood Education Journal. Research (Rice and O’Brien (1990), Rule et al. (1990), and Wittmer et al. (1996) found that an Autism Spectrum Disorder (ASD) children who sustained suitable services in their preschool years, they are able to face academic challenges and try to continue developing their cognitive, living and social skills. How the children with ASD adopt the transition to kindergarten it’s depend partly on how the teachers control, manage and develop strategies when working with their family. This research†¦show more content†¦Parents and teachers need to identify factors strengthening them like giving cookies or other, in addition to the praise given. Two major types experience by ASD children are vertical and horizontal transition. Where vertical transition is like preschool program to kindergarten, while horizontal transition for the development and predictable scope. Parents and teachers can also use social reinforcement to ensure that they show good behavior and keep learning. It is important to maintain a regular schedule is followed, making the environment as something to be expected by the child. When the need to make changes, guardian or teacher must be prepared for children with autism will become uncomfortable and show resisting behavior. While in communication, the increase can be done using the appropriate movement and gestures. DISCUSSION OF IMPLICATION Based on the study, only teachers with special education qualification were credential to participate in this case. Of course the one who had taught or were teaching preschool with Autism Spectrum Disorder children are selected for this survey. For private school like mine, it is very difficult to deal with ASD children because we don’t have qualification towards that. The parents supposed send their children to special school but they don’t. Some of them denied or cannot accept that their children have this kind of problem. As parents they want the

Tesco Bank Marketing Free Essays

string(42) " in the North West are its target market\." The research draws attention to the fact that the current product life cycle of Tesco Bank is in the Maturity stage. And now Tesco Bank is a question mark according to Boston’s Matrix. The target market of Tesco Bank includes Tesco Clubcard holders, families with children, pet and car. We will write a custom essay sample on Tesco Bank Marketing or any similar topic only for you Order Now By Geographic segmentation, Brislington in the North East, Coventry in the Midlands and Blackpool in the North West are its target market. You read "Tesco Bank Marketing" in category "Papers" By Demographic segmentation, the age should be targeted from 18 to 50 and over 50s. By Behavioural segmentation, its loyal customers are targeted. Further investigations reveal that the Tesco Clubcard Credit Card’s position in the market is not enough good and the repositioning makes this product become more competitive in the market. The main price strategy is competition-based pricing. A new Good-value pricing strategy is made for the repositioning product. Moreover, an A3 size poster for Tesco Clubcard Credit Card is designed for advertisement. It is recommended: ? The future market strategy of Tesco Bank should focus on strengthening its customer base and service improvement. Innovation of products is important. * Tesco supermarkets are good platforms for Tesco Bank to advertise itself. TASK 1 AREA OF STUDY Tesco Bank is a subsidiary company of Tesco (the UK’s largest supermarket) in the UK. This bank was ever named Tesco Personal Finance. Initially, Tesco Personal Finance (TPF) was a joint venture business between Tesco and the Royal Bank of Scotland (RBS) (Datamonitor, 2011). Then, Tesco took full control of Tesco Personal Finance, by an agreement with RBS to buy its 50% shareholding in TPF in 2008 (Sky News, 2008). TPF was renamed Tesco Bank in 2009 and it was a signal that Tesco would like to join into the high street banking sector (The Telegraph, 2009). Tesco Bank has continuously made good progress in 2011. For example, savings, the number of credit cards and insurance sales have strongly increased (Tesco plc website, 2012). As a new entrant with great brand awareness that was untainted by the banking crisis, Tesco Bank has great potential to boost sales in the UK because the current customer dissatisfaction with banks is serious in the UK (MarketWatch, 2009). However, it is necessary to focus on this area for improvement because the infrastructure of Tesco bank is not enough and it should have a better market strategy to attract more customers as a new entrant. TASK 2 PLC STAGE Kotler and Armstrong (2012) define product life cycle (PLC) as a development trajectory of a product based on its sales and profits over its lifetime. The five distinct stages (product development stage, introduction stage, growth stage, maturity stage and decline stage) of PLC describe how products and markets work. The Figure 2 shows the sales and profits of Tesco Bank from 2002 to 2010 (See Appendix 1). It is hard to analyze the trend of sales from 2009 to 2011. The sales fluctuated during this period. The profit increased rapidly from 2002 to 2005, then declined gradually due to the possible reasons of the bad global economy situation and the financial crisis. After Tesco Bank was entirely owned by Tesco, the profit boosted remarkably again such as the growth rate was 65. 625% in 2009 and the average growth rate of profit from 2008 to 2011 was 29. 72%. However, the growth rate declined year by year. Based on the evidence above, it can be inferred that Tesco Bank is now at the maturity stage. According to the trend of profit, the product achieved acceptance by customers for a period of time, then the big change in 2008 led to rejuvenation of its business. At the same time, the sales growth was slowdown but it seems to increase in the future. These points match to the characteristics of maturity stage (Kotler and Armstrong, 2012). Boston’s Matrix is a chart to evaluate a company’s market strategy and situation according to its relative market share and market growth rate (Kotler and Armstrong, 2012). It can be described as Figure 3. The market growth rate of Tesco Bank was high in recent years but the relative market share is still low based on the data above. Pettinger (2011) states that Tesco Bank is a smaller bank in the UK which ranks 10th of 10 Largest UK Retail Banks. Question marks means a company has relative low market share and high market growth rate (Kotler and Armstrong, 2012). Thus, now Tesco Bank should be a question mark. It is time to think about the future direction of Tesco Bank. Datamonitor (2010) reveals that the current consumer dissatisfaction with banks is a good chance for Tesco Bank to gain market share by the similar way Tesco is successful in the grocery sector. Tesco Bank announced it has targeted to win 10% market share of the UK’s financial services market in the future (Halime, 2010). It seems that Tesco Bank is expected to be a star in future years. TASK 3 TARGET MARKET Target market is defined as a set of customers who have common needs or characteristics that companies would like to give service to (Kotler and Armstrong, 2012). Now All Tesco Bank’ products have a common characteristic that every product purchased can get points and discount with a Tesco Clubcard. This is not only a fantastic way to attract customers, but also all Tesco customers who have a Clubcard have been targeted. Tesco states that the most loyal shoppers (15 million Tesco Club card holders) are initially targeted by Tesco Bank (Aldrick, 2009). Credit cards and loans are only available to UK residents and over 18s. All Tesco Bank’s products such as home insurance, pet insurance, travel money and credit card are relative to the needs of families and daily life. Geographic segmentation This segmentation divides market into several geographical areas. Tesco planned to open Tesco Bank branches in 30 of its stores in the UK in 2009 and branches would open in Brislington in the North East, Coventry in the Midlands and Blackpool in the North West (Clews, 2009) Demographic segmentation This segmentation divides market into segments such as age, family, income, occupation, religion and nationality. According to bank’s insurance classification (car, home, pet, travel, life, over 50s, health, dental, breakdown), credit cards and loans condition, the age should be targeted from 18 to 50 and over 50s. Tesco Bank also has child trust fund, Tesco Baby amp; Toddler club and Tesco Child Health Plan, so the target of family life cycle should be families with children, pets and cars. Behavioural segmentation This segmentation divides market into segments such as knowledge, attitudes, uses, or responses. As Tesco Bank’s products can all be linked to its Tesco Clubcard, loyalty status should be strong in this case. Consumers are loyal to Tesco brand for its great brand awareness. On the other hand, the Clubcard enhances the loyalty of consumers with its benefits. TASK 4 PRODUCT REPOSITIONING Product positioning means products are considered by consumers when purchase, consumers will identify the products compared with competing products (Kotler and Armstrong, 2012). This assignment will choose Tesco Bank’s Clubcard credit card as main product compare with its competitors by perceptual map, then reposition this credit card to a more competitive position. The Figure 4 shows a positioning map for four types of credit cards from Tesco Bank, Sainsbury’s Bank, Halifax and HSBC on two dimensions: months of balance transfers for 0% and months of purchase for 0% (See Appendix 2) (Tescocompare, 2012). Thus, customers’ view of Tesco Clubcard Credit Card is very different from others. Its 15 months of purchase for 0% is significantly more than others, but the months of balance transfers are the least of all cards. The main advantage of Tesco Clubcard Credit Card is that customers have a very long length of time for 0% interest rate credit so that the fewer months of balance transfers for 0% is acceptable. By contrast, the credit cards of Sainsbury’s, Halifax and HSBC focus on the months of balance transfers for 0%, but there is a transaction fee when customers transfer the debts. However, Tesco Clubcard Credit Card has the lowest fee (2. 9% fee) compared with others (Sainsbury’s 3% fee, Halifax 3% fee, and HSBC 3. 3% fee) (See Appendix 2). In order to reposition Tesco Clubcard Credit Card to a more competitive position, it is better to extend the months of balance transfers for 0% as the figure 5 shows. Now Tesco Clubcard Credit Card is more attractive to customers. Beside its advantage of purchase, its balance transfers aspect is no longer weak compared with others. Tesco Bank may generate fewer profits from this product due to its long period of time for zero interest rate and less transaction fee. However, this change will attract more customers to enhance its customer base in the short-term. The strong customer base will increase total consumption and is good for entire business performance in the long-term. TASK 5 PRICING STRATEGIES Pricing strategy is that a company sets a right price strategy in order to generate profits and be successful in the market. The main pricing strategies are customer value-based pricing, cost-based pricing and competition-based pricing (Kotler and Armstrong, 2012). Competition-based pricing means the price is set based on competitors’ pricing strategies, cost, and marketing offering (Kotler and Armstrong, 2012). The main pricing strategy of Tesco Bank is competition-based pricing. Because most of the retail banks offer the similar products such as loans, credit cards, savings and insurance, Tesco Bank set a more competitive price to attract customers according to its Tescocompare. com system (a system compare Tesco Bank’s products with other banks’ products). For example, the interest rate of loans and credit cards is second lowest of all the similar products (See Appendix 2 and 3). The reason may be that Tesco Bank is a new entrant and faces numerous experienced competitors setting slightly high prices relative to the value they deliver, charging a relative low price would be better for Tesco Bank to attract customers and gain more market share. In addition, Tesco Bank also uses discount pricing and promotional pricing. For example, new customers could save up to 20% with a Clubcard when they buy car insurance online. New customers with a Clubcard who quote and buy a Tesco Bank Pet Insurance policy directly from Tesco Bank between 12 April and 22 May 2012 can get a free ? 0 Tesco Gift Card (Tesco Bank website, 2012). New pricing strategies for repositioned product As the Tesco Clubcard Credit Card has repositioned, it has more competitive advantages. Then this assignment will develop a good-value pricing strategy for Tesco Clubcard Credit Card. Good-value pricing strategy means a company provides a combo of good quality and service at a reasonable price (Kotler and Armstrong, 2012). Cooperation with other retailers or restaurants in the UK to offer some benefits is a good idea to use this strategy. For example, Tesco Bank can cooperate with Zara that every purchase in Zara by only using Tesco Clubcard Credit Card can get 5% discount. Thus, more people would like to use this credit card so that it would strengthen Tesco Bank’s customer base. On the other hand, Zara’s sales might increase because of the discount. In addition, customers get benefits. TASK 6 POSTER DESIGN FOR ADVERTISING CAMPAIGN It is a poster for advertising Tesco Clubcard Credit Card of Tesco Bank (See the A3 poster). In the white area, the credit card image and a red circle with words are striking. Customers can know what the product is at the first sight. â€Å"1 card, 3 great benefits† tell customers this credit card is outstanding because this card has 3 great benefit for customers if they use this card. These show the main part of poster that creates a general impression to customers and attracts them. The first three lines of words in the blue area are the details of the three great benefits. â€Å"0% on all purchases for 15 months† and â€Å"0% on balance transfers for 15 months† reflect its competition-based pricing strategy because this set of interest has an advantage compared with other products when customers make a decision. Balance transfers for 15 months† shows the repositioning feature discussed above. It makes this card be more attractive to customers. â€Å"Every little helps† is the slogan of Tesco enhancing the Tesco Brand. â€Å"Over 18s, UK residents† shows the segments which this product is available for, reflecting its target market as well. The collecting points also reflect the Tesco Clubcard customers are included in its target segment. â€Å"Ask at the customer service desk for more details† is guidance for further steps if customers want to know more. CONCLUSION AND RECOMMENDATION Tesco Bank has already done well as a new entrant into bank industry. However, it still has some space for improvement according to the analysis above. It has the potential to boost sales in the future due to its particular advantages such as little influence by financial crisis and strong brand awareness. The low price advantage is also easy for Tesco Bank to attract customers. If Tesco Bank continues to adjust its market strategy in the future, it could reach the top of UK banks. The future market strategy of Tesco Bank should focus on strengthening its customer base and service improvement. Service quality is an important factor to determine customer satisfaction (Maddern, H et al, 2007). Innovation of products is important. If the product has an available special characteristic, bank would have more power to generate profits and set slight high price. Tesco supermarkets are good platforms for Tesco Bank to advertise itself, and take full advantage of them. Appendix Appendix 1: Source: Tesco Annual Report from 2002 to 2011 Appendix 2: Source: http://tesco. lovemoney. com/creditcards Appendix 3: Source: http://www. tescocompare. com/loans. shtml Bibliography Aldrick, P (2009). Tesco moves closer to full banking. The Telegraph. [Online] Available from: http://www. telegraph. co. k/finance/newsbysector/banksandfinance/6617485/Tesco-moves-closer-to-full-banking-with-IT-system. html. (Accessed 13 April 2012) Bell, S (2010). UK’s Tesco Offers 0% Interest Rate For 13 Months On Clubcard Credit Card. CardLine; Vol. 10 Issue 31, p10-10, 1p. Clews, M (2009). Tesco to open bank branches in 30 stores. Marketing Week (01419285); 3/26/2009, Vol. 32 Issue 13, p44-44, 1p. Datam onitor (2010). Tesco Bank set to play with the big boys and be a top 10 bank. [Online] Available from: http://about. datamonitor. com/media/archives/3705. (accessed 13 April 2012) Datamonitor (2011). Tesco PLC company profile. Online] Available from: http://www. datamonitor. com/. (Accessed 13 April 2012) Halime, F (2010). Tesco Bank eyes 10% of UK market share. Retail Bank International. [Online] Available from: http://www. vrl-financial-news. com/retail-banking/retail-banker-intl/issues/rbi-2010/rbi-629/tesco-bank-eyes-10-of-uk-mark. aspx. (Accessed 13 April 2012) Kotler, P;amp; Armstrong, G (2012). Principles of Marketing (14th ed. ). Pearson Education. p 66-67, 224-230, 231-232, 297-303, 315-324. Maddern, H et al (2007). Customer satisfaction and service quality in UK financial services. International Journal of Operations ;amp; Production Management. Vol. 7 Issue 9, p998-1019, 22p. MarketWatch (2009). Industry Comment: Tesco: becoming the Tesco of financial services. Vol. 8 Iss ue 4, p5-5, 2/3p. MarketWatch (2009). Tesco: renaming of banking division heralds a renewed attack on Britain’s players. Vol. 8 Issue 11, p11-12, 2p. Pettinger, T (2011). Top 10 British Banks. Economicshelp. [Online] Available from: http://www. economicshelp. org. (Accessed 14 April 2012) Sky News (2008). Tesco Pays ? 950m To Become Bank. [Online] Available from: http://news. sky. com/home/business/article/15058484. (Accessed 14 April 2012) The Telegraph (2009). Tesco Bank to offer current accounts and mortgages. Online] Available from: http://www. telegraph. co. uk/finance/personalfinance/consumertips/banking/6266043/Tesco-Bank-to-offer-current-accounts-and-mortgages. html. (Accessed 14 April 2012) Tesco plc website (2012). Annual reports. Investors. [Online] Available from: http://www. tescoplc. com/index. asp? pageid=166. (Accessed 13 April 2012) Tescocompare (2012). Credit Cards. Money. [Online] Available from: http://tesco. lovemoney. com/creditcards. (Accessed 15 April 2012) Tesco Bank website (2012). Insurance. [Online] Available from: http://www. tescobank. com/personal/finance/home. html. (Accessed 15 April 2012) How to cite Tesco Bank Marketing, Papers

Dead Poet Society free essay sample

From the moment we first start watching a film, we begin to get involved. The first few minutes of a film (the opening sequence) are very important to us as they give us lots of clues about the film: 1) what will the film be about (conflicts/themes); 2) who are the most important characters (hero, villain, love interest); 3); what is the setting of the film (time and place); 4) the genre; and finally, 5) what sort of film language characterizes the film? We look at all these elements and begin to put them into context. Based on their environment, how they look, what they say and what we see them do, we make assumptions about the characters, their roles in the film and their relationship to each other. We also recognize so-called genre markers (things we associate with one particular genre) which tell us if we are watching a Western or a Sc-Fi film and, thus, form specific expectations about what is going to happen during the rest of the film. We will write a custom essay sample on Dead Poet Society or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At the same time, we listen to the sounds and the music of the film and establish its general mood. Without realizing it, we have actually begun to decode the film language; to create meaning from the films audio-visual elements: the images we see and the sounds we hear. What we often do not realize, however, is that these audio-visual elements are never chosen randomly. From the first until the last moment of a film, the filmmakers define and control our experience of a movie, all the way down to the last detail. In the words of famous director, Martin Scorsese: †Making films is about making the audience see what you want them to see. † Assignments a. What does Martin Scorsese mean by this statement? How can the filmmakers control the audience, and make them see things in a particular way (name as many examples as possible)? c. Look at the opening sequence. Characterize conflict/theme, main characters, time and place and genre. (You must give examples of ways in which the audio-visual elements of the opening sequence help you characterize these elements.Make a note of scenes it would be interesting to analyze in detail (do this individually). Pick a scene a. Each study group must pick a scene to analyze (2-3 minutes). b. Only one group per scene (first come, first serve) – if the scene you have chosen has already been picked by another group, you must choose another. c. An audio-visual analysis of the scene must be presented to the rest of the class by two members of the group. Presentation (5-10 minutes) Your presentation must include the following elements (in any order you see fit): a. Introductory remarks about the structure of your presentation b. Comments on your scene in relation to The Hollywood Model c. A detailed audio-visual analysis of the scene (use your analysis sheet for guidance) d. Comments on the scene in relation to the rest of the film, including the opening sequence. e. Each of these elements must be followed by partial conclusions and you must also include a final, overall conclusion to you presentation. You will be able to show your audience the movie while doing the presentation, stopping the images when you find it necessary. Alternatively you may use a PowerPoint with stills from your scene. Handouts 1) FILM ANALYSIS 2) The Hollywood Model (Berettermodellen) Bilag 2 Uddrag fra Engelsk A STX 2010 – Vejledning/Rad og vink, s. 13 + en del tilfojelser FILM ANALYSIS Storytelling (Plot) Cinematic technique (Shot) Theatrical elements (Set) Characterization Point-of-view Narrative technique Distrubution of Knowledge Who knows what, when (audience, characters, narrator) Time aspect Symbols Theme Message Framing †¢ Close-up: captures the emotions of the character or draws attention to a specific thing †¢ Long shot: the whole setting, may be used to make characters appear small. Also often used as establishing shot. Medium shot: often used in dialogue so that you can see the body language of the characters Set design (da. scenografi) Most times, the surroundings say a lot about the characters’ inner emotions (how is the character placed in his or her surroundings) Costumes Give us a clear image of what type of person we are looking at Props May have specific relevance in a particular film or clear-cut cultural connotations, helping us to decode their meaning as symbols and the character’s relation to them Acting style The ways the actor captures the essence of a character Angles Low-angle: makes a person seem big and powerful †¢ High-angle: makes a person seem small and weak †¢ Eye-level: makes us feel on the same level as a character Lines †¢ Horizontal lines: calm †¢ Vertical lines: power, grandiosity †¢ Diagonal lines: disorder, action Composition †¢ Foreground, Middle-ground, Background: the relation between these three levels is often important in a shot †¢ Position of characters: says something about their relation to each other (e. g. two shot, triangular comp. ) Camera movement †¢ Pan (-) or Tilt ( ¦) †¢ Steady-cam: calm, dreamy camera movement †¢ Hand-held: chaotic, disorderly, subjective Editing †¢ Parallel editing (=)vs. cross-cutting (X) †¢ Point of View (+ subjective use of camera): what we see seems as if we are seeing it through the eyes of a specific character †¢ Long takes: slow-paced editing signaling calm †¢ Short takes : fast-paced editing in intense and/or hectic sequences †¢ Transistions: dissolve (da. overbl? nding), fade to black Sound †¢ Diegetic sound (from the film’s location): dialogue, real sound and music that the characters can hear †¢ Non-diegetic sound (not from the film’s location): voice over, sound effect/music that the characters cannot hear †¢ No sound Contrapuntal sound: stands in direct opposition to the images of the film (a happy tune while watching a murder) Lighting, Color and Filters †¢ Low-key lighting: dark, contrast-filled (negative mood) †¢ High-key lighting: brightly lit sets (light, positive mood) †¢ Color symbolism: all colors have both positive and negative symbolic meanings, it all depends on how they are used in a particular film Bilag 3a Short film: †Happy Now† (Frederikke Aspock, DK/USA, 2004) – 18 min. 1. Give a brief summary of the film. Then use The Plot Point Model to illustrate the narrative structure of the film: Where are the two plot points? Give a characterization of the woman and the way she develops through the film. Use examples from the film to support your characterization. 3. Describe the relationship between husband and wife. How does the music support the action that takes place? 4. Analyse the significance of the storm. 5. The parasol is present in many of the scenes – what does it symbolise? 6. Discuss the ending: is it a happy ending? Why/why not? 7. What are the main themes of the short film? Written work: 8. In many of the scenes the woman doesn’t speak but her expression tells us a lot about her thoughts and feelings. What is the film about? Give a brief summary and state the main theme of the film 2 What genre is the film? 3 Structure: Important turning points in the film The Hollywood Model, http://notatwiki. dk/images/0/0e/Berettermodel. gif i WORD LIST: (For the Hollywood model) DANISH TERM ENGLISH TERM Anslag Opening Sequence (Prelude) Pr? sentation Presentation Uddybning Clarification Point of no return Point of no return Konfliktoptrapning Escalation Konfliktlosning Climax Udtoning Resolution The Plot Point Model, http://www. cod. edu/people/faculty/pruter/film/threeact. The roles of the characters in the film and the way they interact: i Actantial Model: http://1menga. wikispaces. com/The+Actantial+Model 4 Characters and Setting characterize the setting and the central characters of the film 5 What is the main conflict and theme of the film? 6 Choose one significant scene that shows us what the film is all about. Present an analysis of this scene and link it to the over-all message of the film Your analysis must include observations about editing, sound, composition, light/shadow, perspective etc. TOOL BOX: Search for information, reviews and articles: http://www. imdb. Take notes while you watch the film: 1. Structure: (Use a separate piece of paper): Give every scene a headline and/or write a few words to help you remember what it was about. 2. Characters: Take notes 1. John Keating 2. Neil 3. Neil’s parents 4. Todd 5. Knox Neil’s relationship to: Take notes 6. his father 7. his teacher John Keating 8. Todd POINTS FOR DISCUSSION: Who is guilty of Neil’s death? (His father, his mother, the school, Mr. Keating, others? ) Cameron: â€Å"You can’t save Keating, but you can save yourselves† What would you have done? The ending – what are they reading? Why do the students stand on the tables? Dead Poet Society free essay sample Supporting Transcendentalism In the movie Dead Poet Society the high school students at Welton Academy have a teacher named Mr. Keating. Mr. Keating teaches the boys in his class how to live a life with transcendental values. By doing this, he teaches the boys how to be self-reliant on themselves and how to show individuality. He doesn’t teach his class like other teachers. He doesn’t go straight from the book like every other teacher, instead he actively teaches them how to write poetry and be themselves. Having transcendental values has both good and bad effects on people. Yes, transcendentalism values give people a sense of individualism, but maybe those people need the input from others. Transcendentalism is a good thing because it gives a person a feel for what they want, and not what other people want; that’s true happiness. Mr. Keating exemplified Ralph Waldo Emerson and Henry David Thoreau very well with his transcendental teachings. We will write a custom essay sample on Dead Poet Society or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He teaches his English class, which includes Neil Perry, Todd Anderson, Knox Overstreet, Charlie Dalton, Richard Cameron, Steve Meeks, etc. , important lessons not for English class, but for life itself. One day, Mr. Keating brought the boys outside into the courtyard and made them walk in circles. This was to let the boys see who they really were by seeing that they all had different ways of stepping. The boys thought this lesson was silly but it really helped all of them see that they shouldn’t live life the way other people want them to, but instead, how they want to live themselves. The way Mr. Keating taught, brought the fun out in the boys. He said in class on day â€Å"To be great, is to be misunderstood†(Emerson186) which a quote by Ralph Emerson. The boys took this quote to heart. The boys needed someone at Welton Academy that wasn’t so strict and harsh and Mr. Keating was exactly that. The latin teacher McAllister was someone who opposed to Mr. Keating’s teachings. The first day of class for the boys in Mr. Keating’s class, they were ripping out the first section in the book that they had. McAllister saw this from the hallway and intruded into the classroom yelling at the boys to stop the nonsense. Mr. Keating said that he had it under control and McAllister stormed out in shock. The boys thought that there was something weird about Mr. Keating. They knew he had went to Welton Academy as a child and hated it. The main character, Neil Perry, did some research in the library on Mr. Keating and found something very interesting. He was in a club called The Dead Poet Society. The boys were confused about what they had learned, so they asked him about it. Mr. Keating told them that it was a club that some of his classmates and he started. This club was hidden in the woods where nobody could find them. Mr. Keating and his buddies sat and read poems from all of the famous poets in history such as Emerson, Whitman, and Thoreau. This is a huge sign of individualism in Mr. Keating’s life. Neil Perry thought of the idea and shared with his friends that he wanted to start the poetry club back up. Mr. Keating gave Neil the book that his group used to read. The opening quote that was to be read before every meeting was â€Å"I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived† (Thoreau 196). The boys sat there and read poems and talked about life in general. This Dead Poet Society Club brought them closer not just as classmates, but as friends. Todd and Neil started to become a lot closer as friends and roommates. They talked about what they really wanted to do with their lives and how they thought they were going to do it. For Todd’s birthday, his parents got him the same wooden desk that they had got him last year. He hated it the last year and he hated it when he got it. Neil made him feel better and said that the desk had wings and could fly. They threw the desk over the ledge of the school and watched it fall to the ground chuckling. This was an act of nonconformity on Todds part because he refused to take the desk. Neil wanted to be an actor when he got older. He knew that his father would approve. He talked with Todd about what he should do. Todd, with his new attitude towards the transcendentalist value of individualism, said that he should go for it. Neil went out for a part in the school play and got the lead role in it. Two days before the play, Neil’s dad showed up in his dorm room. He told Neil to quit the school play or he will have serious consequences. Neil didn’t drop out of the play because it was very important to him. This was the first act of â€Å"disrespect† and â€Å"breaking away† from his father that he had ever done. Going against his father like this shows nonconformity because he refused to obey his father’s laws. Also, this act shows a big step in individualism because Neil wants to do things in his own way. He loves acting and wants to be in the play. Neil’s performance was amazing. The entire student body and a public school near Welton Academy went to the play. His teacher Mr. Keating and Neil’s friends started a standing ovation for Neil when the cast came back on stage. Neil noticed during the play that his father was there. Neil was scared at first but once the play ended he was glad that he could show his father that he was good at acting. He thought that maybe his dad would let him stay with acting if he thought he was good. After the play Neil packed his stuff up from behind the scenes and went to go see his father. His father wasn’t pleased with him. He told Neil to get in the car. When they got home, Neil’s father told him that he was a disgrace to the family. He told Neil that he was moving Neil out of Welton Academy and to a military academy. Neil was very unhappy not being able to do what he liked. Though before, Neil had no say in anything, he was unhappy. He remembered a quote from Dead Poet Society meeting that read â€Å"We need to be men first, subjects after† (Thoreau 213). Neil knew that life wasn’t worth living if you couldn’t live the life that you want. That night, Neil snuck downstairs to find his father’s gun, and he killed himself. He followed a very famous quote by Emerson that states â€Å"If i can not live to how I please, I don’t want to live at all† (Emerson 183). The news that Neil shot himself devastated his friend Todd and his other friends at school. Mr. Perry and Mr. Nolin talked and immediately blamed Mr. Keating for the death. They brought Neil’s friends in the office and forced them to sign a piece of paper that said Mr. Keating was responsible for the death of Neil because of his transcendentalist teachings. In the last scene of the movie, Mr. Keating comes back into his classroom as Mr. Nolin is teaching and asks to get the rest of his stuff. Mr. Nolin doesn’t mind. While on his way out, Todd Anderson yelps â€Å"Mr. Keating wait, they made me sign it, you gotta believe me†(Weir)! Mr. Keating acknowledged it and shook his head saying that he knows. As Mr. Keating was stepping outside the door, the used to be shy kid, Todd steps on top of his desk and says â€Å"O’Captain, My Captain†(Weir). This was the biggest feel for transcendentalist themes that Todd showed. Mr. Nolin was yelling at Todd to sit down but Todd refused. Other boys in the classroom gradually started to stand saying â€Å"O’Captain, My Captain†(Weir). Mr. Keating looks up at the boys on the desks and says â€Å"Thank you boys†(Weir) and exits the room. By saying thank you to the boys, Mr. Keating realizes that his teachings of transcendentalist values in life came off on the boys in his class in a positive way. The boys learned a lot from Mr. Keating; Todd learned to stand up for what he believed in, Knox fell in love, and Charlie, well Charlie learned to go against what he didn’t believe in in a rather funny way. All of those shows that transcentdentalism isn’t a bad thing necessarily. Having transcendentalist values is a good thing in life because it helps people realize that to be someone happy, is to not be someone else.